This post is second part of a two part series, in which I describe how the web is providing you relevant information from the ever swelling ocean of information. In the first part, I described what strategies internet based companies use to organize new information continually. Click here to read Part 1/2.
In this part, I will describe some strategies that internet based companies use to present relevant information in an easily assimilable way.
1. Maximizing Information Transmission Efficiency
Web pages overloaded with text and hyperlinks are giving way to cleaner layouts and more visual content. Most well designed websites provide a very good sense of modularity and hierarchy in their front-end architecture. I think there are at least two distinct styles which deserve mention. First, where information is presented in a single column, as if, on a long canvas, and you just need to scroll down to see more and more information. Some examples are the websites of Wunderlist, MotoX, Spotify and Uber. Second, where the web-page is divided in grids, and information is usually presented in the form of large thumbnails. Pinterest, Groupon, eBay, your Facebook timeline and Google+ sport such a style.