This post is first part of a two part series, in which I describe how the web is providing you relevant information from the ever swelling ocean of information.
1. Think of the ‘10 minute’ shower you took this morning. Now think about this – in 2013, we are creating the same amount of data every 10 minutes that we did from the beginning of recorded time until 2003!
2. Imagine you entered a search query on a multibrand flight ticket web-shop to see rates of Amsterdam to Vienna flights for a certain date. How do you feel while the website makes you wait for 15 seconds by displaying ‘one moment please’ before it returns the results?
The above two cases underline two very fundamental aspects that are shaping internet based business ecosystem: we are generating content at an exponentially growing rate, and we expect to have relevant information at our fingertips.
In order to provide us with relevant information from ever swelling ocean of information, companies need to organize new information continually and present relevant information in an easily assimilable way. However, no internet based company has the complete answer to what is the best possible way to do so. And to add to the woes of the companies, the challenge only gets tougher by day as the amount of content grows and our average attention span decreases. It turns out that today the pursuits of companies is a work in progress. Nevertheless, it is worthwhile to take a look at the various strategies that are applied in organizing and presenting information. Below I describe some strategies that I have identified.