Weren’t Macintosh, iPod and iPhone groundbreaking in terms of their form design? Those products defied prevailing design conventions of their category and were still hugely successful. No wonder then, followers of Apple were speculating Apple Watch to redefine the way watches look. For example, consider the following concept by Todd Hamilton, which I am sure you have seen more than once in Apple Watch related articles before Apple Watch was finally unveiled.
And, look what Apple gave us! A product which even wristwatch magazines are praising – “…really pays great homage to traditional watchmaking and the environment in which horology was developed” [Hodinkee].